Networking functions are frustrating. Sure I connect with interesting people, but I'm left with an impression garnered only through their Elevator Pitch, not a meaningful reflection of their demeanor, perspectives or likability. So I spend additional time over lunch or coffee to identify the smaller % who I can collaberate with to provide meaningful, lasting value.
Many professionals have developed an effective introduction, but fall short in differentiating their product and service, their knowhow, themselves to provide a lasting positive impression. Whether you are in a job interview, selling to an A level prospect or at a networking function, make sure your communication is effective (and consistent) throughout the process, not just in the beginning stages.
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