Translating Marketing into Every Day Life

Just interviewed a solid executive and we were chatting about the importance of marketing in any size company.

The normal "buzzwords" came up...intellect, presence, attire, knowhow, likeability... all emanate directly into your organizational positioning and market presence.

Oh yeah, then he brought up (unsolicited) Social Networking- the omnipotent, the unknown, the vast potential- everyone is racing to harness the power of this burgeoning area.